September 13, 2017

THE BLAIR BAG // AP X FEED

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Blair Eadie for FEED Collection in black, brick and taupe

I am so thrilled and honored to announce the launch of my product collaboration with FEED. ‘The Blair Bag’ concept was created with one idea in mind – to raise awareness around hunger and the global food crisis. My friend Lauren’s vision to create beautiful products that help feed the world has always been a source of inspiration to me, and when the opportunity presented itself to get more deeply involved, I couldn’t hesitate. Together, we have designed a bag that is both functional and fashionable, and appropriate to wear in all occasions. But, the most fashionable part of all, is knowing the sale proceeds will go towards helping those in need within the five boroughs of NYC, a first for the FEED team. I’m delighted to declare that with the help of the Food Bank for New York City, every bag purchased will provide 50 meals to children and families in need.

You can now shop ‘The Blair Bag’ online in three colors – black, taupe, and brick. There will also be a special limited-edition color offered in pink, exclusively available at our in-store launch this week! Read more about the public in-store event, hosted at the new FEED Shop in Brooklyn here! I hope you will join me this Thursday to celebrate and raise awareness.

From the bottom of my heart, a huge thank you to the FEED team for their partnership in creating, developing, and ultimately bringing this product to life. I feel very privileged to be your partner. And, a massive thank you to my readers, whose constant and amazing support has pushed and challenged me to be better and think bigger. I am so hopeful and optimistic that all of us together, in such a fun and fashionable way, can provide as many meals as possible to those in need.

PS- Today only ‘The Blair Bag’ is 15% off with the code APxFEED

 

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