Surprise! I am absolutely thrilled to announce my upcoming product collaboration with Nordstrom. After working closely with their incredibly talented team for the better part of a year, today we are officially going public with the upcoming Atlantic-Pacific x Halogen limited edition collection!

Together, we are releasing a buy-now-wear-now capsule of over 150 items, spanning apparel, footwear, and seasonal accessories. The vision for the collaboration started at the intersection of storytelling, styling, and surprise – three key tenants of the Atlantic-Pacific brand. The fall capsule collection takes a fresh approach to color, pattern, texture, and overt detailing, producing unique and quirky updates to feminine classics. Staying true to the “more is more” ethos of Atlantic-Pacific, the pieces can all be mixed and matched together and styled in a variety of unexpected ways (the more layering the better). It has been such a joy to get back to my merchandising and design roots to concept, build, and execute this collection – and I can’t wait for you to see it.

It all starts, well, now! I’ll be hosting a press preview this morning here in NYC, followed by a special event this evening to celebrate the upcoming launch. Be sure to follow Nordstrom on Instagram (and Atlantic-Pacific if you don’t already!) to catch today’s takeover, featuring details on the launch and behind the scenes access to the day’s activities.

Over the next few weeks, I’ll be showcasing the versatility of the collection with dedicated styling posts on the blog – so stay tuned for much, much (much!) more. I’ll also be in both Chicago and Los Angeles for in-store personal appearances. In the meantime, be sure to sign up to receive my emails for more exclusive content around the launch and follow along on all social media channels for updates. But for now, please enjoy the sneak peek teaser video from our campaign shoot. I know, I know, no sunglasses!

P.S. – I’ll be doing a Q&A on the site this Friday concerning all things Atlantic-Pacific x Halogen. Any and all questions please direct to me in the comments! I’ll be doing the best I can to respond to everyone.

I’m beyond excited for what’s to come, and as always, thank you from the bottom of my heart for following along!


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  • Jeniese Hosey

    Hi! Congratulations, this is beyond well deserved. What is the sizing for your collection!

  • Lisa the Sequinist

    Wow! Sparkly shoes, plaid coat, faux fur, pattern mixes… yes to More is More! I love it. Congratulations, and I can’t wait to see the rest.

    • Blair

      Thanks Lisa! Tons more coming to the site over the next few weeks! XO, BEE

  • Shannon

    Congrats! What is the sizing going to be like for your collaboration?

    • Blair

      Thank you! Sizing is 00 – 24
      XO, BEE

  • Rach

    Congratulations!! OMG I am so excited!! Based on the video, I am already loving EVERYTHING!

  • Monica O. Awe

    The collection looks amazing Blair! I can wait to shop. Well done.

  • abby


    • Blair

      Haha I love it! It was such an unbelievably fun project to take on. I hope that shows in the product and marketing! XO, BEE

  • Jenn Lake

    Yayyyy!!!! The video looks amazing – can’t wait!

  • Peppermint Dolly

    Massive congratulations – incredible new!!

    Rebecca |

  • Andrea Beale

    This is so exciting. You make fall worth the hassle of wearing coats and stockings.

    • Blair

      I love layering season! The more the merrier right?? XO, BEE

  • Patricia

    My God Blair!! I can’t believe that some months ago I was dreaming about you beign a designer of your own collection… and now that dream has became true!!!! I can’t wait to see it and buy one (or two or thre) of your amazing pieces!!!
    What will the price range be?? Is it affordable??


    • Blair

      Thank you Patricia! Everything in the collection is $250 and under and the vast majority is under $100. It was important to me to keep the collection as accessible as possible! XO, BEE

      • Eliana Galbraith

        Thank you for making the prices accessible!!! I’m loving everything specially that pink blazer with the tulle skirt 🙌🏻🙌🏻

  • Patricia

    And it will be available on line for buyers outside the USA??

    • Blair

      Yes, Nordstrom ships internationally! XO, BEE

  • Roses for Fridays | by mia

    Wowww congratulations to a job well done .,. Looks to be a fabulous collection. … can’t wait to check it out!

    🍂🌸🍁ROSES FOR FRIDAYS 🍂🌸🍁 | by mia | A Creative Lifestyle Blog

  • Kelly Shook

    Love! Love! Love this! Will the pieces only be available in the selected stores or online as well? Hoping online since it doesn’t look like North Carolina is on the store list!

    • Blair

      Hi Kelly! Yes, the ENTIRE collection will be available online and in 36 Nordstrom stores as well! XO, BEE

  • Giselle @ The Busy Spatula

    OMG Congratulations! I’ve always loved your style and can’t wait to see your new collection!!

  • Darcy Friedmann

    I’m soooo glad I saved the Nordstrom gift cards I got for Christmas/Birthday, cause I see myself purchasing a lot of this collection!

  • Becky

    Blaaarg eeee I love it!!

  • Vava

    How EXCITING!!!
    Congratulations Blair!!!

  • Taylor Reese

    I could not be happier for you and am so excited to shop this collection! It is beautiful!!


  • Patricia

    Congratulations – the sneak peek video is BEYOND!! I want each and every piece! Hooray!!

    • Blair

      Thank you – it was so fun to put together! XO, BEE

  • Kathrin

    It looks amazing! Congratulations!

    Kathrin | Polar Bear Style

    • Blair

      Thank you Kathrin! It’s been so fun to work on this! XO, BEE

  • Jessica

    Oh my gosh, I love it!! Gorgeous collection!! Congratulations!!

    • Blair

      Thanks Jessica! Lots more imagery and styling coming soon! XO, BEE

  • Meredith Reilly

    What FANTASTIC NEWS!!!! So proud of and excited for you, BEE!!! Can’t wait to see the collection LIVE in my Nordstrom later this month! CONGRATS, I’m loving it!!

    • Blair

      Thank you Meredith! See you soon! XO, BEE

  • Dana

    This is honestly SO exciting! I am so happy for you, Blair — cannot wait to see all of these pieces…I’ll be anxiously awaiting 10/22!

    The Champagne Edit

    • Blair

      Just a few weeks away! XO, BEE

  • Maggie

    This is so amazing!!

    Please tell me the collection is going to be available online too?? I saw that it is only in a select number of stores!

    • Blair

      Yes, the entire collection will be available online on October 22nd! XO, BEE

  • Rebecca Hollis

    This is SO exciting. Can’t wait to shop it. Congrats to you! XOXO

  • Natalie Holst

    this is so very very exciting!!! Congrats! I can’t wait to shop!

  • Tiera Walls

    That’s awesome major congratulations! Such a goal getter!!! Always inspire, xoxo

  • Hillary Conheady

    I am so in love with it all! Congrats!!

    xo, Hillary |

  • Jenn

    Congrats! How exciting! And congrats to us- who get to shop it. 😉 (Good thing my birthday is coming up)

  • Sheri

    Hi Blaire,

    Congratulations on the collection!! And thank you for making it size inclusive. Will all the pieces be size inclusive? Will the belts be included in your collection? And are they also size inclusive?

    • Blair

      Hi Sheri! Yes, the belts are in the collection, in multiple sizes, and the backs are actually elastic! So easy to wear with everything! XO, BEE

  • grace atwood


    • Blair

      Thank you Grace! See you tonight to celebrate! XO, BEE

  • Ashley

    The collection is beautiful!!!

    Will this come in petites also? (Halogen’s petite line is amazing and all I wear, hoping I can wear these too!!)

    • Blair

      Hi Ashley, unfortunately this collection is not offered in petites, but we do start at size 00! XO, BEE

  • Jordana @WhiteCabana

    YAY! CONGRATS! I hope the pieces will be available in Canada, too!

    • Blair

      Hi Jordana, sadly it won’t be available in Canada, but it WILL be available online! XO, BEE

  • Caroline

    SO exciting!! Halogen is my favorite brand at Nordstrom because they come in petites and I have a bunch of their pieces. I will be on the look out for when you’ll be here in Chicago too it would be fun to meet you! 🙂

    • Blair

      Thank you Caroline! I will be in Chicago on the 17th! XO, BEE

  • soraya

    This video is everything! HUGE CONGRATS ON THIS EXCITING PROJECT and I can’t wait to get my hands on some of these pieces! — Soraya

  • Liliana

    OMG!! Blair congratulations, my birthday is around the corner and I already know what my gift list will be full of!!! ♥ Many blessings on this wonderful amazing venture and we will be happy to support you, please share with us when you will be in Los Angeles so that we can attend, support and of course SHOP our brains out! Haha…
    Bon Chance!

    • Blair

      Thank you Liliana! The L.A. event will be on the 24th – hope to see you there! XO, BEE

  • Nikita

    This makes me SO happy!! I can’t wait – I already see some things I’d love to have!

    • Blair

      THAT makes me happy! XO, BEE

  • 1010ParkPlace

    Brava! Beyond excited for you!!! xoxo, Brenda

  • JoAnn

    I AM excited! I love the Halogen brand and always seem to bring something home from that line when I shop Nordstrom, be it a sweater, a pair of shoes, etc.! So, with that being said, I cannot wait ’til the 22nd! Congrats!

    • Blair

      Thank you Joann! I can’t wait either! XO, BEE

  • Tabitha

    Congrats!! I’m so excited for you and I can’t wait to shop your pieces! I know they’re going to be beautiful!


  • Eva

    Hi Bee – loove the preview 🙂 is the collection going to be available online or just physical stores only? Also, like with many other special editions, what steps will you take to ensure that half of the collection doesn’t end up on ebay at big mark ups and not in closets of your fans?

    • Blair

      Hi Eva, the collection will be available online and in select stores! Hopefully we bought enough of the collection, but it is limited edition, so act fast! XO, BEE

  • Patsy

    Congratulations love following you! Nordstrom is one of my favorites especially the Plus Size collection. Looking forward to more.

    • Blair

      Thank you Patsty! Lots more coming your way over the next few weeks! XO, BEE

  • Jessica

    So so excited! Congratulations on this awesome accomplishment and can’t wait to see the pieces!

  • May

    Love this Blair!! I’ve been waiting for you to do your own collection as your style is so original and I know that you would put your own stamp on things and not just put your name to things!! Will there be any more collections going forward? Is this the start of many, many more? 🙂

    • Blair

      Hi May, this is a one time collaboration for now! XO, BEE

  • Alexandra

    Amazing Blair! Your collection looks fantastic, congratulations!

  • Kathrina

    You are the cutest and am so freaking excited for you!!!

    • Blair

      Thank you! I am excited as well! XO, BEE

  • Marcy

    Congratulations! I have been a follower for years and so excited about this. Your taste is impeccable and can’t wait to see (& buy!) the collection!! Congratulations!

  • Shamika

    Hi Blaire! Congratulation on this awesome collab with Nordstrom!! I love your style and can’t wait to get my hands on some of the plus size pieces! What is the price range going to be for this collection?

    • Blair

      Hi Shamika! Everything in the collection is under $250 – with the vast majority of the collection being under $100! XO, BEE

  • Ulla

    Please please pleaaaaaaaaaaase make the collection available for shopping to Europe!! I love everything in the video!

    • Blair

      Nordstrom ships internationally so you are in luck! XO, BEE

  • Meghan

    Such an amazing accomplishment! Soooo excited for you and cannot wait to shop it!!

    • Blair

      Thank you Meghan! October 22 can’t get here soon enough! XO, BEE

  • Mireia

    Wow congrats! This collection looks AMAZING!

    Mireia from TGL

  • Areli

    I think the blazers are going to be the best part of the collection! I’m so excited to see more.

    Areli | InclusiveRepublic

    • Blair

      I LOVE the blazers. The fabric is incredible and soft! XO, BEE

  • c

    I’m so excited for this! I can’t wait to buy so many of these items. I hope you’ll be doing a lookbook beforehand with more photos and prices so we can plan out our purchases in advance. Thank you so much! What a wonderful accomplishment and so well deserved 🙂

    • Blair

      Thank you! TONS of styled looks coming your way starting Monday 10/8! XO, BEE

  • Mackenzie

    Congratulations on the capsules collection and good luck with everything. All the pieces previewed look cool, classic and so 🐝

    • Blair

      Thank you Mackenzie! XO, BEE

  • Brooke of Passport Couture

    What an exciting announcement and opportunity for you! Congrats on your success! Looking forward to seeing what you create.

    • Blair

      Thanks Brooke. It’s been a lot of work but SO. MUCH. FUN. XO, BEE


    OMG Blair! Congratulations babe!! Everything looks wonderful!!! So proud!
    Mónica Sors

  • Sara Boyer

    Omg! I can’t wait! This collection looks amazing!

    • Blair

      Thank you Sara – stay tuned for much more! XO, BEE

  • Marianne

    Congrats! Your sneak peek video is A-dorable! Can’t wait for the big reveal.

    • Blair

      THANK YOU! It was so fun to put the video together! XO, BEE

  • Vanessa

    Hi Congratulations!

    Where did you get your colored tights/ socks to match the rest of the outfit?

    • Blair

      Hi Vanessa – the colored tights will be in the collection! XO, BEE

      • Vanessa

        Oh my goodness!!! This is so exciting! I can’t wait to see the rest of the collection online!!! Thnak you for sharing your creativity with the rest of us!

  • Jenni

    Awesome!! I like everything in that video and perfect collection. I hope you are doing well. Thank you.

    • Blair

      I’m doing great! So EXCITED! XO, BEE

  • Jandrew

    Congratulations Bee what an exciting time . I have always been a huge fan of your fun , quirky , colorful clothes and personality.
    Dress The Part

    • Blair

      Thank you Jandrew! You always leave such thoughtful comments and I so appreciate reading them! I’m hoping you will love the collection! XO, BEE

  • Monika

    Awesome video! 🙂

  • LoveCompassionateLee

    Congratulations Blair! I’ve always loved your style and am ready to shop this collection at the end of October.

    Happy Saturday

    • Blair

      Happy weekend to you! Yes, October 22 can’t come soon enough! XO, BEE

  • Jaimie Cugnet

    Looking forward to having this hit on the 22nd! What are the price points? xoJ

    • Blair

      Everything is under $250 with the vast majority being under $100! XO, BEE

  • alyson

    Oh my goodness, congrats and I am SO excited! There are so many cool, unique and fun pieces in your collection!!


    • Blair

      Thank you so much Alyson! XO, BEE

  • Minah Lynn

    Congratulations on your collaboration! I love your collections upon seeing them!

    • Blair

      Thank you so much Minah! XO, BEE

  • Lori Raimbeault

    Love 💕 everything!!!!! So excited to shop !!!

    • Blair

      Thank you Lori! I am so excited for the collection to launch! XO, BEE

  • Brenda Mazzone

    Can’t wait! so excited for Monday!! Congratulations, well done!

    • Blair

      Thank you Brenda! Just a few more days! XO, BEE

  • Libbi Finnessy DDS

    Where can I purchase the Atlantic-Pacific Bow Front Pleated Blouse

  • Daisy

    Hi,i wanted to buy the pearl buttoned shrt with the pink bows,but i cannot find it at can i get it from?

  • Lillian

    Congratulations on your new fashion line! I discovered your art from Nordstrom’s website and every thing pink is what I would wear when I feel happy. Most is sold out, and for good reason 🙂 Bravo Blair!

    How may I order the sold out items please? Looking for the double breasted wool blazer in pink compact, and the 3 pink bow blouse, size 0.

  • Angela Gore-curry

    Where can I get the oxford shoes?

  • Maria

    Any clue if the Pink Double Breasted blazer will be coming back?

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